How do you trademark the title of a book series, movie series, or other artistic works? This is a question authors and artists often ask.
Fortunately, the United States Trademark Office allows you to trademark a series of books, movies, or related titles of other artistic works.
The United States Trademark Office explains the answer:
To show that the name has been promoted and that others recognize the name as indicating the source of a series of written works, the applicant could submit evidence of advertising that promotes the name as the source of a series, third-party reviews showing others’ use of the name to refer to a series of works, or the name of the author/performer used on a display associated with the series of works. See In re First Draft Inc. , supra , citing In re Scholastic Inc., 23 USPQ2d 1774 (TTAB 1992) (THE MAGIC SCHOOL BUS held to function as a mark for a series of books, where the record contained evidence of use of the designation displayed prominently on many different book covers, as well as evidence that applicant promoted the term as a series title, that others used the designation in book reviews to refer to a series of books, and that purchasers recognized the designation as indicating the source of a series of books).