Traction & EOS User Groups Online

You are welcome to join the Traction & EOS User Groups online:

  1. Facebook Traction & EOS User Group
  2. LinkedIn Traction & EOS Users Group

The purpose of these groups is to provide a central place for users of Traction and EOS to connect, ask questions, and share insights.

Traction & EOS User Group in Minnesota (Discontinued)

Previously, we had a Traction & EOS User Group in Minnesota that met up on a routine basis. This was discontinued.

Reasons It was Discontinued

The local EOS meetup was discontinued for a couple reasons. One challenge was the size: Integrators felt expanding beyond five people was too large to devote time to each integrator’s issue. It’s difficult to keep a group at 4-5 members. If it’s a great experience, it is likely to grow. If a few people have scheduling conflicts, too few people show up. Perhaps we could have organized many small groups, but that requires some coordinating time.

While the groups were valuable to those who attended, they ultimately stopped meeting without someone motivated to allocate resources to schedule and facilitate them.


This was a routine gathering of integrators and implementors of Traction & EOS, the Entrepreneurial Operating System popularized by Gino Wickman’s book, Traction: Get a Grip on Your Business. It was generally attended by integrators; visionaries never attended; implementers came occasionally and volunteered their expertise without trying to win business.

  • What: EOS User Groups are gatherings of those leading EOS companies.
  • Who: Some groups are only integrators; Others are open to integrators, visionaries, and EOS certified implementers (no sales, no guests, no others); Groups typically have 4-8 people to ensure enough time for each person to discuss their issues.
  • Where: Meetings were usually at one of the participant’s conference rooms.
  • When: Quarterly meetings were good. Monthly meetings were too frequent. Meetings were usually mornings or evenings.
  • Why: Exchange ideas, help overcome challenges, and get more traction.
  • Cost: Meetings were free. They were entirely controlled by the usual participants.

Sample Meeting Agenda

  1. Introductions (60 seconds each)
    – Personal and business introduction
    – 1-2 sentences about your topic for the Roundtable IDS
  2. Announcements (old business, if any)
  3. Roundtable IDS (Identify/Discuss/Solve)
    – Each person gets the floor for 15 minutes to present a topic/challenge for the group to IDS
  4. Conclusion
    – Review To-dos
    – Rating and Feedback

Why We Love Traction & EOS

You may be wondering, why would a business attorney be such an EOS fan? Over 20 years ago, I wanted to learn how to grow great companies. To learn from successful company leaders, I needed to find a way to work closely with them, so I attended law school to be a business attorney.

A successful CEO introduced me to Gino Wickman’s book, Traction. As I read it, I was overwhelmed. “This is what I have been looking for all my life,” I thought. This book summarized the most basic tools for building an entrepreneurial company. It aligned with concepts from the best business books, without all the fluff. I have read hundreds of business books, but no book covered so many foundational business concepts in such a practical way that company leadership teams could implement.

We implemented EOS in our law firm. We love it. EOS reduced my anxiety, brought health to our team, improved the value we bring to our marketplace and resulted in our business having significant growth.

Today, over 1,000 companies in Minnesota use EOS. Our clients using EOS absolutely love it.

Learn More

Join the Traction & EOS User Group discussion on Facebook and LinkedIn.


Aaron Hall is dedicated to building thriving companies. This includes encouraging EOS implementation. The EOS User Groups are “open source” and run by the members of the group. We are not affiliated with EOS Worldwide nor Gino Wickman.