|UNITED STATES DISTRICT COURT|
DISTRICT OF MINNESOTA
HSK LLC, d.b.a. ZEROREZ,
United States Olympic Committee,
Court File No.0:16-cv-02641 HSK LLC v. United States Olympic Committee
Plaintiff HSK LLC, for its Complaint against Defendant United States Olympic Committee, states and alleges as follows:
[C]ommercial entities that are not Team USA sponsors should not be posting about the Trials or Games on their corporate social media accounts. This restriction includes posting photos from the Olympic Trials and the use of Olympic trademarks in hashtags such as #RIO2016 or #TeamUSA.
The USOC recognizes that the nature of social media encourages participants to talk about current events and hot topics. But unless a company or organization’s primary business is disseminating news and information, the company’s social media platforms (e.g., Facebook, Twitter, SnapChat, Instagram, etc.) are commercial in nature, serving to promote the company or brand; to raise the brand’s profile and public opinion about the company or organization; and/or to increase sales, membership or donations. Thus, any use of Olympic or Paralympic trademarks or terminology by a non-media company – whether in traditional advertising, on its website, or through social media – is considered commercial and is prohibited without the USOC’s permission.
* * * *
[U]nless you are a news agency or an official USOC partner, I would ask that you refrain from posting about the U.S. Olympic Team Trials or the Rio 2016 Olympic Games from your corporate social media accounts. Instead, we encourage you to show your support for the U.S. Olympic and Paralympic Teams by following Team USA on social media and posting about the Team and the Games from your individual or personal social media accounts. Thank you in advance for your support.
WHEREFORE, Plaintiff respectfully requests an Order and Judgment against Defendant as follows:
|Dated: August 4, 2016|
|JUX LAW FIRM|
Aaron D. Hall (# 0387727)
901 Marquette Avenue, Suite 1675
Minneapolis, MN 55402
(612) 466-0040 Direct
(612) 466-0010 Main
(612) 437-4500 Fax
ATTORNEY FOR PLAINTIFF