Raising capital for your business almost always means selling a security, and federal law treats every security offering as something that must be registered with the Securities and Exchange Commission unless an exemption applies. Registration is expensive and slow, so the practical question for a growing Minnesota company is never whether to register: it is which exemption fits the raise. Most of those exemptions are federal, built on the Securities Act of 1933 and SEC Regulation D. Minnesota’s own Blue Sky law adds a second layer: a notice-filing requirement on federal offerings and two exemptions a business can use when it is not relying on the main federal safe harbor. In my practice advising business owners, the costliest securities mistakes come from treating a capital raise as informal because the money came from people the founder already knew. This article walks through the exemptions and the Minnesota overlay, and connects to the broader Minnesota business funding and securities overview.

Why does selling part of your company count as selling a security?

When you take money from an investor in exchange for an ownership stake, or for a promised return that depends on your effort rather than theirs, you have sold a security. Stock in a corporation, membership units in an LLC, convertible notes, and SAFEs are all securities. That classification matters because federal law requires every securities offering to be registered with the SEC unless it fits a specific exemption, and the same default applies to the securities rules that apply when a private company sells shares. A small business almost never registers. Registration is built for public companies running an initial public offering, with audited financials and continuous reporting obligations. Instead, a small-business capital raise relies on an exemption from registration. The federal exemptions are listed in Section 4 of the Securities Act, codified at 15 U.S.C. § 77d. Picking the right one, and then meeting every condition that exemption carries, is the entire compliance task.

What is the private placement exemption under federal law?

The private placement exemption is the foundation of most small-business capital raises, and it covers the common case of raising money from friends and family without running afoul of securities law. Section 4(a)(2) of the Securities Act exempts “transactions by an issuer not involving any public offering.” In plain terms: a company can raise money privately, from a contained group of investors who can evaluate and absorb the risk, without conducting a public marketing campaign. The statute itself does not define “public offering” with a bright line, which historically left founders guessing. To solve that, the SEC created Regulation D, a set of rules that turn the general private-offering standard into concrete, checkable requirements. Most Minnesota small businesses raise capital under Rule 506, the Regulation D rule that gives the broadest and most reliable safe harbor. When a company satisfies a Regulation D rule, it has a defined path rather than a judgment call. The trade-off is that each rule carries its own conditions on who can invest, how the company can communicate, and what it must file.

What does “accredited investor” mean, and who has to check?

An accredited investor is a person or entity that SEC Rule 501 treats as able to bear the risk of a private offering, which is why most exemptions let a company sell freely to accredited investors. For individuals, two common pathways qualify. The income test covers a person with “individual income in excess of $200,000 in each of the two most recent years or joint income with that person’s spouse or spousal equivalent in excess of $300,000 in each of those years,” with a reasonable expectation of the same in the current year. The net-worth test covers a person whose net worth, alone or with a spouse, exceeds $1,000,000, not counting the value of a primary residence. The company’s own directors and executive officers also qualify automatically, regardless of income or wealth. Critically, the company is responsible for the determination. Rule 501 defines an accredited investor as someone who qualifies “or who the issuer reasonably believes” qualifies. That “reasonably believes” standard is why a careful raise documents each investor’s status rather than relying on a handshake, and why the problems that follow when a company misjudges an investor’s accredited status are usually preventable.

How do Rule 506(b) and Rule 506(c) differ for a Minnesota raise?

Rule 506(b) and Rule 506(c) are the two most-used Regulation D paths, and the dividing line between them is advertising. Rule 506(b) is the traditional private placement: the company cannot use general solicitation or general advertising, it can sell to an unlimited number of accredited investors plus up to 35 non-accredited purchasers who are financially sophisticated, and it can rely on a reasonable belief that each investor is accredited. Rule 506(c) is the modern advertising path: the company can publicly market the offering, but every purchaser must be accredited, and the company must take reasonable steps to verify each investor’s accredited status rather than relying on the investor’s word. Both paths exempt the offering from state registration, because a Rule 506 offering is a federal covered security. The choice usually turns on the company’s investor network. A founder raising from known, qualified contacts often chooses 506(b); a company that needs to reach investors it does not already know chooses 506(c) and accepts the verification burden.

Feature Rule 506(b) Rule 506(c)
General advertising Not permitted Permitted
Non-accredited investors Up to 35, if financially sophisticated None; accredited only
Accredited-investor check Reasonable belief Reasonable steps to verify
State registration Preempted (federal covered security) Preempted (federal covered security)

Can you advertise your raise, or post about it on LinkedIn?

Whether you can publicly market a raise, including a post on LinkedIn or a notice on your website, depends entirely on the exemption you chose. Under Rule 506(b) and under Minnesota’s limited-offering exemption, a public post announcing your open round is general solicitation, and using it breaks the exemption. The offering loses its private character, and an offering that loses its exemption can expose the company to investor remedies, including rescission. Under Rule 506(c) and Regulation Crowdfunding, advertising is allowed. The statute is explicit on this point for Rule 506: offers and sales under the rule “shall not be deemed public offerings under the Federal securities laws as a result of general advertising or general solicitation.” The trade-off is what each advertising path demands in return. Rule 506(c) allows the LinkedIn post but requires verified accredited investors. Regulation Crowdfunding allows it but requires the raise to run through a registered funding portal. In my experience, the LinkedIn question is the single most common way a founder unknowingly converts a clean 506(b) raise into a violation. The safe rule: decide the exemption before you communicate, not after.

What does Minnesota’s Blue Sky law add on top of the federal exemption?

Minnesota’s Blue Sky law, the Minnesota Uniform Securities Act in Minn. Stat. chapter 80A, is a separate body of law that applies on top of the federal rules, not instead of them. For a Rule 506 offering, Minnesota cannot require the company to register the offering, because federal law classifies a Rule 506 offering as a “federal covered security” and preempts state registration. What Minnesota can still require is a notice filing, which is the most common reason a private placement triggers a Minnesota Blue Sky filing. Under Minn. Stat. § 80A.50, a Rule 506 issuer must file a copy of the SEC Form D, plus a consent to service of process signed by the issuer, “not later than 15 days after the first sale of the federal covered security in this state.” A fee applies.

Minnesota participates in the North American Securities Administrators Association’s Electronic Filing Depository, so the state Form D filing is made online through the same system used for the federal filing. This is the step founders most often overlook, because the offering is properly exempt under federal law and the state filing feels like a formality. It is not optional, and a late Form D filing and the state enforcement it can trigger are a recurring and avoidable problem.

When can you use a Minnesota-only exemption instead of Rule 506?

Minnesota provides its own transaction exemptions for a company that is not relying on Rule 506. The limited-offering exemption, Minn. Stat. § 80A.46, exempts a sale that is part of a single issue in which “not more than 35 purchasers are present in this state during any 12 consecutive months” and “a general solicitation or general advertising is not made.” The exemption also bars paying a sales commission to anyone other than a broker-dealer or agent registered in Minnesota. An issuer using this exemption files a “statement of issuer” notice with the Department of Commerce in advance of any sale, on the timeline set by § 80A.46; a small offering to ten or fewer Minnesota purchasers in a 12-month period is exempt from that notice altogether. A late notice does not automatically void the exemption: it exposes the offering to a discretionary suspension order from the Department, the same correctable consequence that attaches to a missed Form D filing. Sales to accredited and institutional investors have their own separate Minnesota exemption under the same section, so accredited-investor money does not count against the 35-purchaser cap.

Minnesota also offers a Small Corporation Offering Registration, a streamlined state registration available when the securities are “exempt from registration under the Securities Act of 1933 pursuant to Rule 504 of Regulation D.” That path matters because, unlike Rule 506, a Rule 504 offering is not a federal covered security, so Minnesota registration is back in play. The Small Corporation Offering Registration is the state’s lighter-weight way to handle it.

How does equity crowdfunding work for a Minnesota company?

A Minnesota business has two equity-crowdfunding routes, one federal and one state. Federal Regulation Crowdfunding rests on Section 4(a)(6) of the Securities Act, which exempts certain “transactions involving the offer or sale of securities by an issuer.” It lets a company raise from the general public, accredited and non-accredited investors alike, through an SEC-registered funding portal or broker-dealer, up to a maximum amount the SEC sets and periodically adjusts for inflation. Per-investor limits apply to non-accredited investors.

Minnesota’s own route is the MNvest exemption under Minn. Stat. § 80A.461. It provides that “the offer, sale, and issuance of securities in a MNvest offering is exempt from” Minnesota’s registration requirements if the issuer qualifies. Qualifying is the catch: a MNvest issuer must “have its principal place of business in Minnesota and be doing business within Minnesota,” and the offering must run through a registered MNvest portal. MNvest is built on the federal intrastate offering rule, which means the raise stays inside Minnesota. The choice between the two depends on whether the company wants to reach investors nationwide, where federal Regulation Crowdfunding fits, or raise locally from Minnesota residents, where MNvest can be simpler. Either way, the mechanics resemble raising capital through an equity crowdfunding platform rather than a private placement.

What mistakes break an exemption you thought you had?

Three errors most often cost a small business an exemption it believed it had. The exemption itself was valid, but the company’s own conduct knocked it out:

  1. Integration. When a company runs two capital raises close together in time, the SEC may treat them as one combined offering, and a single exemption may not cover the combined whole. SEC Rule 152 sets the framework, including safe harbors that separate offerings if certain conditions are met. The classic trap is a quiet friends-and-family round followed quickly by an advertised round, where the advertising taints the earlier private piece. An investor who relied on the tainted offering may have grounds for a rescission offer after a securities law misstep.
  2. A bad-actor problem. SEC Rule 506(d) disqualifies a Rule 506 or Rule 504 offering if the company or a covered person, meaning an officer, director, 20-percent-or-more owner, placement agent, or promoter, has had a disqualifying event such as a securities-law criminal conviction or a regulatory order. One insider’s history can disqualify the whole company.
  3. A missed Minnesota notice filing. Under Minn. Stat. § 80A.50, if the Department of Commerce finds “a failure to comply with a notice or fee requirement,” it “may issue a stop order suspending the offer and sale” in Minnesota. The saving grace is built into the same statute: if the deficiency is corrected, the stop order “is void as of the time of its issuance and no penalty may be imposed.”

Of the capital-raise problems I see, the missed state filing is the most common and, fortunately, the most fixable. One related caution does not fit neatly on this list but matters early: paying a finder to bring in investors can require that person to be a registered broker-dealer, and an unregistered finder’s commission can itself jeopardize the offering.

Can I raise money from friends and family without a lawyer?

You can, but a friends-and-family round is still a securities offering, so it still needs an exemption to be lawful. The exemption is not automatic just because the investors are people you know. Most friends-and-family rounds fit the federal private placement exemption or Minnesota’s limited-offering exemption, but each carries conditions on advertising, investor count, and filings. The real question is whether you can confidently match your facts to an exemption and meet every condition without help.

Do I have to file anything with the State of Minnesota if my offering is exempt?

It depends on the exemption. A Rule 506 offering requires a Form D notice filing with the Minnesota Department of Commerce shortly after the first Minnesota sale under Minn. Stat. 80A.50. The Minnesota limited-offering exemption under Minn. Stat. 80A.46 requires a separate statement-of-issuer notice in advance of any sale, though a small offering to ten or fewer Minnesota purchasers is exempt from that notice. Some Minnesota exemptions are self-executing and need no filing at all. Read the specific exemption you are relying on, because the filing requirement is not uniform across them.

Are my own company's officers and directors accredited investors?

Yes. SEC Rule 501 treats any director or executive officer of the company raising money as an accredited investor automatically. An investment by a member of your own leadership team does not have to clear the income test or the net-worth test. Their role with the company is enough on its own. This matters in a Rule 506(b) raise, where insider investments do not count against the cap on non-accredited purchasers.

What happens if I miss the Minnesota Form D filing?

A missed Minnesota notice or fee lets the Department of Commerce issue a stop order suspending your offering in Minnesota. Under Minn. Stat. 80A.50, that stop order is void from the start and no penalty applies if you correct the deficiency. A late state filing is usually a problem you can fix, not a permanent bar. The better practice is to calendar the statutory Form D deadline under Minn. Stat. 80A.50 as soon as you make your first sale so the filing does not slip.

Can I take money from non-accredited investors?

Yes, under some exemptions. Rule 506(b) allows up to 35 non-accredited but financially sophisticated purchasers alongside unlimited accredited investors. Regulation Crowdfunding and Minnesota’s MNvest exemption allow non-accredited investors subject to per-investor limits. Rule 506(c), the advertising path, is limited to accredited investors only. If your investor list includes non-accredited people, the exemption you choose has to be one that permits them, which rules 506(c) out.

Will a past regulatory problem block my company's raise?

It can. SEC Rule 506(d) disqualifies a Rule 506 or Rule 504 offering if the company or a covered person, meaning an officer, director, 20-percent-or-more owner, or promoter, has had certain securities-law convictions or regulatory orders. A past problem affecting one insider can sink the exemption for the whole company. Disqualifying events from before September 23, 2013 do not disqualify the offering, but they still must be disclosed to investors. Identifying covered persons and screening them early is part of preparing any Rule 506 raise.

A small-business capital raise is rarely blocked by the law itself. It is blocked by a mismatch between how the founder ran the raise and the exemption the founder was counting on: an advertising post that does not fit a 506(b) offering, an investor who was assumed to be accredited, a Minnesota notice filing that was never made. The work is front-loaded. Choose the exemption before you speak to investors, document each investor’s status, and calendar every federal and state filing. If you are planning a raise and want a second set of eyes on which exemption fits your facts, or a check that your Minnesota filings are in order, email [email protected] with a short description of the round. Contact the firm to start an intake and conflict check before sending confidential documents; draft offering documents should be shared only through a secure upload method after intake. You can also see the broader business funding practice area for related guidance on financing a Minnesota company.